Business & Pricing Calculators
Price products and measure campaigns — margin and markup, discounts, ROI, ROAS, CPM, and the conversion-funnel metrics that show what’s really driving returns.
9 free calculators in this category
Week-over-Week
→The percentage change between two consecutive periods — the momentum metric behind analytics and KPI dashboards — with the absolute change alongside.
Margin
→Find your gross margin from cost and price, or price a product to hit a target margin — with the markup, profit, and the margin-vs-markup distinction made clear.
Markup
→Work out the markup on a product, or set a price from a target markup — and see why a markup is always a bigger number than the margin it produces.
Profit Margin
→Calculate gross profit margin from revenue and cost, see the dollar profit per unit, and price to a target margin — the number that protects your bottom line.
Margin & Markup
→Convert between margin and markup and see both at once for any cost and price — so you never price off the wrong one and quietly lose profit.
ROAS
→Return on ad spend from revenue and ad cost — plus the full funnel (CPM, CPC, CTR, conversion rate, CPA, ROI) so you see what is really driving the number.
CPM
→Cost per thousand impressions from spend and impressions — with CPC, CTR, conversion rate, CPA, ROAS, and ROI for the same campaign in one view.
CTR
→Click-through rate from clicks and impressions — alongside the rest of the funnel so you can tell whether a high CTR is actually converting.
Conversion Rate
→Your conversion rate from conversions and clicks — with cost per conversion, ROAS, and ROI so you know what each conversion costs and earns.